Roadrunner
Branding and Food Truck wrap design for Liberty University’s new restaurant “Roadrunner”.
The Roadrunner is a restaurant developed by the Sodexo - Liberty Dining Team to cater to the university students based on Survey results. The inspiration came from the PopArt era and the colorful nature of mexican restaurants. Through this design I was able to bring back color into the area where the food truck resides. With this restaurant, I wanted to bring in fun and bright elements that the students would love to see and to visit. For the design I created the Wordmark all from scratch and not based on a preexisting typeface to bring in a unique element as the icon was more minimal.
Photos and Promo Video by John Ross
