Rotapalooza
Liberty University held a bittersweet farewell party for "The Rot" (The Reber-Thomas Dining Hall) right before final exams this semester. After 31 years in the Reber-Thomas building, the beloved dining hall is moving across campus to much larger digs. "The university has seen massive growth over the last few years, and the current 65,000-square-foot dining hall just couldn't handle it," said Duke Davis.
Dining services always does a themed event at the end of the Spring semester as "a last hurrah," he said, so this year the team turned it into a closeout celebration called "Rotapalooza." Students were treated to face painting, balloon art and caricatures from a local artist, plus live music from a cover band. Themed t-shirts that were available for purchase quickly sold out and Campus executive chefs created a food truck park inside The Rot featuring a menu with customizable stations.
For this end of the year event I created the “Rotapalooza” word mark, 2 different t-shirt designs, overhanging station signs, and digital menu screens. The event was themed around a music festival and a food truck park so I wanted the designs to reflect that without being overwhelming with the rest of the decor.
Above are the two t-shirt designs I created.
A “Rip the Rot” shirt that commemorated its time on campus which came in red or blue tie-die and the “Last Supper Tour” shirt which featured the Rotapalooza word mark
and fun dates about the dining hall on the back that only came in black.
Above is an assortment of content created for the event.