Gift Catalog

Created for HOPE International

Annually, HOPE International releases a gift catalog to bring in additional revenue through symbolic giving. Symbolic giving allows the reader to donate money while an organization can showcase the essence of their mission.
While creating the catalog, I needed to be careful of HOPE’s brand identity, paying close attention to their type rules and colors. I also needed to keep in mind that the gift catalog needed to be fun and engaging for all ages. Some parents and grandparents may do this with their kids to instill a habit of donation. Others will buy items in honor of loved ones.

I designed several fun illustrations and patterns, unique to each section. I also used certain brand colors specific to each section, making them easily identifiable. All photos used are owned by HOPE, and a few were color corrected to fit the catalog. After several revisions and a lot of hard work, I am happy with how it turned out and how it represents HOPE International.

The designs I created for the gift catalog were then used for “In Honor Of” cards, website material, promotional emails, and more.